Press release: Better Choice Company, Inc.
Better Choice Company, Inc., a global animal health and wellness CBD company, announced the appointment of Ian Weiss as vice president of sales, effective immediately. Mr. Weiss has nearly two decades experience as a sales leader with a track record of success in establishing channel partners, cultivating account relationships and delivering strong financial results and profitable growth in the pet industry.
“Ian has spent his entire career in the pet food, treat and supplies industry, delivering profitable growth while developing key relationships with industry distributors across the county,” said Damian Dalla-Longa, co-CEO of Better Choice. “He’s the perfect fit for Better Choice as we continue to position ourselves as a leading global health and wellness company for animals.”
Mr. Weiss previously served as vice president of sales at Arlee Pet Products. During his tenure, he launched several pet specialty brands which achieved cross channel, national distribution in his first year and continued to increase sales volume and market share year-over year. He was also instrumental in increasing company profit margins by implementing processes to manage a hybrid sales plan covering two-step distribution, e-commerce drop shipping, retailer-direct sales and direct-to-consumer sales. In addition, he successfully launched the Comfurt Collar product line in 2017, which eventually was carried by more than 1,200 retail locations within one year.
As the national director of sales at Dogswell, Mr. Weiss developed and achieved company target goals of 30 percent year-over-year growth, while implementing a goal-based bonus program aligning overall company growth targets with the individual targets of each team member (100 percent of goal achieved first year).
Mr. Weiss served in management roles within several divisions of Central Garden and Pet. He was directly responsible for fostering relationships between the company, its vendors and customers while growing sales within the pet specialty and grocery channels. While at Central, he spearheaded the sales implementation of successful licensed promotional programs with The Walt Disney Company, MLB and the NFL.
“I am excited to join Better Choice, a company that has quickly developed a reputation for being the leader in animal wellness CBD products,” said Mr. Weiss. “I look forward to sharing my vast experiences and tapping into my extensive relationships with distributors and retailers throughout North America.”
Mr. Weiss holds a Bachelor of Science in Animal Science from the University of Massachusetts.