Bayer Launches Clifford the Big Red Dog Educational Campaign

June 14, 2016

Bayer Animal Health has collaborated with Scholastic and Clifford the Big Red Dog to create a limited-edition distribution of “Clifford Goes to the Doctor,” a story that teaches children how to properly care for their pets.

The custom book features tips for families on how to prevent fleas, ticks and mosquitoes, which can carry diseases, such as Lyme disease and ehrlichiosis, also known as companion vector-borne diseases (CVBD).

“At Bayer, we understand how important our pets are to our families and to our wellbeing,” said Dr. Joe Hostetler, manager of Companion Animal Veterinary Service at Bayer Animal Health North America. “The topic of vector-borne disease can be complex, but is an important one to discuss given its prevalence and potential impact in our communities. Clifford the Big Red Dog is the ideal character to teach children and families how to care for their pets, and as part of that care, we encourage pet owners to speak with their veterinarian about ways to protect their pets from parasites.”

The release of the limited-edition book from Bayer, Clifford Goes to the Doctor, corresponds with the International Companion Vector-Borne Disease (CVBD) Symposium, held in Miami from May 9 to 12, 2016.

To unveil the limited-edition book, Bayer and Clifford the Big Red Dog visited the Coral Park Elementary School in Miami, where Bayer Animal Health veterinarian Dr. Dan Carey read the story to more than 140 first graders and addressed their pet care questions.

You can win a copy of “Clifford Goes to the Doctor” on Pet Age’s Instagram. Follow @petagemag and like this photo by 6 PM EST on June 14 to win.

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