To celebrate rescues across the country, Barkworthies, a company that provides all natural, healthy treats and chews for dogs, is kicking off its shelter program, Chews Rescue. As part of the campaign, Barkworthies has pledged to cover the adoption costs for eligible dogs at three shelters—Chicago Canine Rescue, One Tail at a Time and Austin Pets Alive!—over the weekend of April 30, to promote and support “Adopt a Shelter Pet Day,” which is on April 30.
“At Barkworthies, we’ve seen first-hand how life-changing animal rescue can be, not just for pets but for their owners as well,” CEO and Co-Founder Avrum Elmakis said. “We created this program as a way to not only give back, but to also encourage prospective pet parents to adopt.”
Barkworthies will also run a Facebook contest along with the Chews Rescue campaign. From now until April 30, pet parents are encouraged to visit the Barkworthies Facebook page and submit their own rescue story for a chance to win one of five Barkworthies product prize packs.
This isn’t the first time Barkworthies has prominently endorsed animal rescue. Last year the company launched the Chews Rescue program, in which Barkworthies made a $13,000 donation to the Richmond Animal League. And in 2015, the brand unveiled extensive new branding, from their advertising to their packaging, which features shelter dogs as models.
“We see ourselves as an innovative brand with a big heart, and all natural, healthy products that are deliciously appealing to canines,” Elmakis said. “Our rebranding and support of shelter dogs was meant to reflect these characteristics and help our products speak to our pet-loving customers.”