Dolan Company, the B2B media arm of GateHouse Media, LLC, which oversees Pet Age magazine, announced a new company name, website and logo as part of a corporate rebranding initiative. The new brand, BridgeTower Media, incorporates all of the local legal, construction, business and political titles within Dolan as well as the business journals, magazines, research and video units of Journal Multimedia, acquired this past May.
The rebranding coincides with a reorganization of Dolan’s media brands by industry vertical and the appointment of three key executives: Amanda Orson, Chief Digital Officer; Steve Lincoln, EVP of the Legal Division; and Hal Cohen, EVP of the Business Division. Prior to this role, Orson was Director of Marketing for Engineering.com, and previously ran her own marketing services agency focused on SMBs. Lincoln was previously COO of Today’s General Counsel and a longtime executive at ALM Media. Cohen joined BridgeTower after holding several positions at ALM Media, most recently as Vice President of its regional law titles.
“This new corporate identity underscores both the power of our publications within the local economies we serve and the exclusivity of our engaged, high-value business and professional subscribers,” said BridgeTower CEO and President Adam Reinebach. “I’m thrilled to work with this new executive team and the rest of the company to accelerate our growth and transformation.”
Since its acquisition by GateHouse in January 2016, the company has increased digital advertising revenue and significantly expanded the number of advertising programs available to its clients. BridgeTower is also driving expansion of the Best Companies Group, a research unit focused on employee satisfaction, and its growing events business, which includes several awards programs honoring women who play a critical role within their local business communities.