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Americans to Spend $703 Million on Pets this Valentine’s Day


February 10, 2016

According to the National Retail Federation, Americans are expected to spend $18.9 billion on Valentine’s Day, with $703 million of that sum spent on their pets.

In an additional survey conducted by Trupanion Pet Insurance, respondents indicated that the most popular Valentine’s Day gifts for pets were toys and treats. Forty percent of the survey’s respondents also said that they would rather spend Valentine’s Day with their dog or cat than their significant other.

Of pet owners who plan to buy a gift for their pet, 47 percent plan to spend at least $25.

Many pets who aren’t directly involved in Valentine’s Day plans find other ways to participate. Last February, Trupanion received 56 chocolate ingestion and toxicity claims— that’s two per day—and paid more than $20,000 on chocolate toxicity alone.

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