Americans to Spend $350 Million on Pet Costumes This Halloween

October 26, 2015

Americans will spend $350 million on pet costumes this Halloween, according to a new survey from Prosper Insights and Analytics and the National Retail Federation.

Approximately 157 million Americans will celebrate Halloween this year, spending about $6.9 billion in total as they do. And, 68 million Americans will dress up this Halloween, with another 20 million pet owners will dress their pets.

Federation spokeswoman Kathy Grannis said spending for Halloween this year is down slightly from last year.

“Consumers are really just taking more of a conservative approach to buying new items, meaning that they will take a look at what they already have, especially after years of stocking up, and decide what they really need from a store, from a retailer to celebrate this year,” said Grannis.

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