American Kennel Club Relaunches AKC Marketplace

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The American Kennel Club (AKC) has launched a new version of AKC Marketplace with enhanced functionality to better serve breeders with the opportunity to promote themselves directly to potential dog owners.

Through interactive profile pages, unlimited listings and a user-friendly experience, AKC

Marketplace helps breeders showcase all they do for their dogs and find good homes for their puppies.

Improvements to AKC Marketplace include a new homepage with better functionality, advanced searching and filtering capability and easy access to breed standard information. The enhanced breeder profile pages to include litter, health and vaccination information, as well as unlimited photo and video galleries.

“The enhanced AKC Marketplace will allow breeders to engage with potential dog owners, share their knowledge of their breed and ultimately help people find the right breed for their lifestyle,” said Dennis Sprung, president and CEO of the AKC. “Our team has worked diligently to make the necessary improvements to make this the best place possible for breeders to showcase their litters.”

Breeders that sign up for AKC Marketplace receive a dedicated profile page, an AKC.org URL to share with potential buyers, unlimited litter listings and customer service support.