Pet Age

Zuke’s Named in Top 25 Most Innovative Consumer Brands

December 3, 2013

CircleUp25, developed by CircleUp, honors 25 companies that are dedicated to changing the way consumers live their lives through new ideas and real innovation.

“Zuke’s has set the standard for innovation and creativity in pet product research and development,” Ryan Caldbeck, founder of CircleUp, said. “This award is a testament to the skill, ingenuity and vision of the Zuke’s team and founder.”

Zuke’s created the first “energy bar” for dogs in 1995, and they have been on a mission to find just the right ingredients and nutrients to help pet owners keep their pets healthy and active. Innovation is at the core of Zuke’s business and drives them to create the healthiest, most nutritious treats for pets.

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