Through the campaign, Zuke’s was able to increase awareness of canine cancer and promote The Dog and Cat Cancer Fund as a resource for families confronted with a cancer diagnosis.
The campaign, aimed at celebrating dogs and their love of life, invited Zuke’s fans to share inspiring photos and videos of their pups in action. For every person who posted and tagged their photo or video with #FuelTheLove, Zuke’s contributed $5 to The Dog and Cat Cancer Fund.
“Zuke’s already donates a portion of all product sales to the Dog and Cat Cancer Fund,” said Chris Meiering, Zuke’s director of marketing and co-founder of the DCCFund. “This annual campaign is a push for pet owner engagement and education surrounding a cause that is very near and dear to our hearts. We hope that by involving our consumers in this effort, we not only bring awareness to the fight against cancer but also let them know that resources are available for families through organizations like The Dog and Cat Cancer Fund.”
The campaign generated nearly 900 photo and video entries, raising more than $5,000 for the fund.