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World’s Best Cat Litter Sponsors Cat Training Program


July 18, 2014

World’s Best Cat Litter is now a sponsor of Animal Behavior College’s Cat Management and Training Education Program (CEP).

The Cat Management and Training CEP is an online program that teaches students the proper socialization techniques for developing human-to-feline and feline-to-canine interactions.

Additionally, students learn cat behaviors, training techniques and common commands such as to come, sit and stay. They learn how to interpret feline body language and vocalizations, and positive ways to address problem behaviors.

“World’s Best Cat Litter is excited about partnering with Animal Behavior College and providing support to their Cat Management Program,” said Jean Broders, brand manager for World’s Best Cat Litter. “Our goal is to share feline information and provide support to program participants by helping them optimize their learning opportunity. We are excited to see the growth in this program and are glad to be a part of this exciting endeavor.”

Additionally, through the company’s GiveLitter charity, World’s Best Cat Litter donates and allows cat owners to donate free cat litter to shelters in need. Selected charities can receive anywhere from 1 pound to up to 15,000 pounds of litter each. GiveLitter has donated more than 346,600 pounds of cat litter.

“This new sponsorship with World’s Best Cat Litter provides yet another opportunity for the college to promote cat management education and training while offering course graduates some of the best cat product choices available in the industry,” said Steven Appelbaum, president and CEO of Animal Behavior College. “ABC enrollment in the Cat Management and Training CEP has grown significantly, and the majority are dog trainers or in the process of becoming one. With more than 40 percent of dog owners in the U.S. also having cats, these dog trainers have an opportunity to enhance their service offerings.”

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