Women in the Pet Industry Network is getting ready to close out its Top Women in the Pet Industry Winter Biz Book. Oct. 4 is the last date for businesswomen to take advantage of promoting their organization in the Biz Book, which serves as the definitive, digital resource guide of the top American and Canadian services, products and facilities for pets and pet owners.
The Winter Biz Book focuses on the Top Women in the Pet Industry, including the winners and finalists resulting from the WIPIN Conference and Pet Industry Woman of the Year Awards show held this past August in Portland, Ore.
“This is an opportunity for savvy businesswomen to fully support their pet businesses,” Shawna Schuh, the WIPIN president, said. “The WIPIN Winter Biz Book is a valuable resource guide used long-term by other like-minded entrepreneurs: Being in it ensures an increase in networking and business-building opportunities.”
Schuh said all new members who join WIPIN before Oct. 4 receive a free 1/4 page ad in the Winter Biz Book. There is also an opportunity to purchase space for a larger ad. Each full-page ad comes with a full-page profile about the member and her business. All advertising and editorial content in the book is in full-color format. Once included, entrepreneurs can use the Biz Book to position and leverage more visibility by announcing inclusion in the Biz Book in a press release, on their website and across social media platforms, such as Twitter and Facebook.