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December 1, 2017

Another year is winding down, but that doesn’t mean we get to have the luxury to sit back and relax. On the contrary, the end of the year brings with it even more hustle and bustle, especially in the pet industry.

Pet owners are clamoring for the hottest products to give to their beloved pets for the holidays, and Pet Age has gone to great lengths to report on what retailers are naming their favorite products for 2017. West Paw, Champion Petfoods, Petmate, Walking Palm and Stella & Chewy are just a few of the winners of our inaugural Readers’ Choice Awards. If you’re not stocking these products, you could be missing out on some big revenue. And this issue’s Stockroom section also includes another 20+ new pet products that you’ll want to consider carrying in the coming year. Also be sure to view this month’s Focus On, which off ers a selection of supplements that are valuable to a pet’s well-being and your cash flow.

It’s important to have a strong plan if you’re going to succeed in the pet industry. Pet Age’s Management section is the place to go for informative columns from such industry experts as Andy Black and Steven Appelbaum. Dan Calabrese examines the topic of branding strategy, detailing how a company logo isn’t enough to build a relationship with your community. In addition, this month’s guest contributor, K9 Granola Factory co-founder Janie Smyser, shares her advice on managing a family-run business.

Trade shows are important events for anyone in the pet industry, but it’s not easy to attend each and every one of them. Pet Age has been attending them for you, with our coverage being posted on our website and social media platforms. Th is issue’s Community section includes photos from Pet Connections Expo, Tickners Pet Food Supplies and Distribution Buying Show, the Pet Boarding and Daycare Expo and the East Coast Reptiles Super Expo.

Th ere’s even more informative and entertaining content jammed into this issue, including profiles on Wholesome Hound pet store, Grandma Lucy’s and Nina Leigh Kruger of Purina, plus we reveal this year’s class of Forty Under 40 awards. Like a trade show, Pet Age aims to be your destination for all things related to the pet industry. So read on, and we hope you enjoy what you find!

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