Pet Age

July 8, 2013 recently underwent a redesign of their website that includes a cleaner appearance, more intuitive navigation and enhanced mobile capability.

“The driving theme during the redesign process was, ‘look good, feel better and get more done,’” Bo Nelson, president, said. “Our site is product rich and we believe the cleaner appearance will create a better customer experience.”

The new site has improved navigation to make it even easier for retailers to find the perfect products for their store, discover new vendors and manage their paperwork all in one place. Another key component of the website design is making it more compatible.

“Customers are increasingly accessing our site through their mobile devices and our new site is iPad friendly,” Nelson said. “We have been in business 12 years and are always trying to improve our customer experience; this is just another step in the process for to become an indispensable tool for independent pet retailers.”

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