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Videos Show Cats Going Crazy for Hartz Delectables SqueezeUp Treats


July 13, 2017

Cats nationwide are going “pawtastic” over Hartz Delectables SqueezeUp treats, the first interactive wet cat treats. The Hartz Mountain Corporation announces its “Pawtastic!” campaign featuring videos of “celebricats,” including Venus the Two Face Cat, Coby the Cat, White Coffee Cat, Hello Luna Rose, Hobbicats, N2 Cat Crew and Roothekangaroo, “going crazy” for SqueezeUps on the company’s social media channels in July and August 2017.

Delectables SqueezeUp, available in Chicken and Tuna flavors, is a rich, thick puree in a lickable tube that provides cats with a fun and delicious treat.

“Delectables SqueezeUp treats allow cat parents to hand-feed their cats out of a tube for a fun experience for both cat and cat parent,” Brand Manager Lester Ding said.

Ideal as an in-between meal treat or as a savory topper for dry food, Delectables SqueezeUp’s convenient, single-serve tubes provide cats with tempting treats made with real chicken or tuna, without by-products.

Delectables SqueezeUp, launched in July 2016 as the first interactive wet cat treat, is sold as a four pack.

As part of the “Pawtastic!” campaign, consumers are invited to share photos and videos of how their cats go “pawtastic” over SqueezeUps on the company’s Facebook, Twitter and Instagram pages using hashtags #pawtastic, #LickItLoveIt and #catsgocrazy4Delectables. Participants will be entered in weekly drawings for a chance to win SqueezeUp treats and Hartz cat toys. In addition to videos featuring “celebricats,” the campaign will include product reviews by prominent cat bloggers.

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