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Vermont’s Original puts Profits in the Bag by Launching Bag Balm Pet at SuperZoo


July 22, 2016

Vermont’s Original officially announced the launch of Bag Balm Pet. The company will be showcasing the new items at SuperZoo 2016, August 2 to 4 in Las Vegas, Nevada, at booth #1251.

Since 1899, the legendary “Rescue Balm” from the farms of Vermont’s rugged Northeast Kingdom has been lanolin-enriched to provide a long lasting moisturizing and softening effect. Bag Balm Pet is perfect for soothing a variety of pet skin conditions like dry/cracked noses and paws, and hot spots. Bag Balm’s no-lick formula contains no ingredients like alcohol, fragrances, oils, colors, harsh chemicals or artificial ingredients that can cause stinging.

“We realized our products aren’t just great at soothing human dry skin, but they’re also great for soothing pet’s dry skin,” said Jim Kelly, CEO of Vermont’s Original. “In fact, our no-lick, no-sting formula was used to soothe the paws of search dogs in New York after 9/11.”

Bag Balm enters the pet business with significant consumer awareness. The company’s research indicates that over 50 percent of pet consumers know the brand name and its iconic green tin. According to the company, this built-in brand recognition will help pet stores sell more Bag Balm than ever before.

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