True Leaf Pet, a wholly owned subsidiary of True Leaf International Ltd., has signed an agreement with Chuck Latham Associates Inc. (CLA) that will see the firm represent the innovative True Hemp product line to major national and online pet retailers like Petco, PetSmart, Pet Supplies Plus and Amazon.
CLA is known as “The Pet Channel Expert” with four strategically located offices and over 800 company associates working across the United States. CLA is the leading firm in the pet specialty market that provides national coverage across all major sales channels, including independent pet stores, farm stores, national pet retailers and internet retailers.
“This is a significant milestone for us,” True Leaf CEO Darcy Bomford said. “CLA is the gold-standard rep-firm in the pet industry and we’re happy to have their team represent our line across the U.S.”
True Leaf Pet signed on after discussions with CLA earlier this year and is now in the on-boarding process with the firm as it moves into the busy spring season.
CLA Executive Bob Haege says True Leaf Pet was a great fit “because they have an innovative product line that meets U.S. regulatory criteria, led by a great team with vast industry experience.”
“We see True Hemp as a growth engine for stores looking for a legal and effective product line for hemp-friendly consumers, especially the valuable millennial demographic,” he said.
True Leaf Pet is now preparing for the busy trade show season and putting together the finishing touches on a newly expanded product line that will be on display at the upcoming Global Pet Expo on March 22-24 in Orlando, Florida.
“We have meetings set with the CLA team and prospective customers at the show and look forward to a great response to our new products,” Bomford said.