ReelPaws Productions is partnering with the 2014 Backer’s Total Pet Expo to give exhibitors the opportunity to record professional interviews from the trade show floor to feature their latest products, reach buyers online and promote their brand to thousands of attendees and buyers through Total Pet Expo TV.
With the purchase of an interview time slot during Total Pet Expo, exhibitors are given the ability to be seen by thousands of tradeshow attendees as well as those in virtual attendance online.
Interview videos will play on large screen monitors in the show’s lobby near the entrance and on the TPE TV website. After taping, the 5-minute video will re-air a minimum of three times during the 30-minute block. The time block repeats at the same time each day throughout the show.
“We look forward to bringing our clients a unique opportunity to create video content on the show floor and fulfill a marketing need to reach buyers both at the show and online,” said Andrea Fischetti, managing editor of ReelPaws. “This is something that no other show can offer exhibitors, a way to reach buyers virtually as well as in person during the show.”
Kristen Levine, a noted pet expert and blogger, will host the Total Pet Expo TV interviews with a goal of making the exhibitor feel comfortable and confident and an experienced camera crew provides all of the equipment necessary to make the exhibitor and their product look their best. Interviewees can choose their own topic for the interview, such as highlighting their newest product feature or doing a complete overview of a product line. Exhibitors are also able to extend show discounts and promotions to buyers online.
“This is a highly unique trade show opportunity that gives exhibitors exposure that would be impossible without the video component,” said Levine. “Exhibitors can even share the Total Pet Expo TV video link of their interview with any and all prospects after the show as a great way to follow up.”
For more information or to sign up for one of 14 available Total Pet Expo TV time slots Friday through Sunday, visit www.ReelPaws.com. Interviews range from $300-$400 and a $50 discount will be given to new exhibitors and Women in the Pet Industry Network members. All spots are available on a first come, first served basis until sold out.
“It is important to provide value to exhibitors investing in this new technology, so we wanted to limit it to just the first 14 participants this year,” said Fischetti.