Matrix Partners was recently recognized for its creative work executed on behalf of three of its clients: Caru Pet Food, Health Extension and Nature’s Logic. All three brands are recipients of a 2017 Graphic Design USA (GDUSA) American Package Design Award. This annual competition celebrates attractive graphics, but more importantly, the power of design to forge an emotional link with the buyer at the moment of truth. GDUSA states that package design and related disciplines are increasingly the difference makers in advancing a brand and influencing a purchasing decision.
Caru Pet Food was recognized for Sustainable Packaging under the Special Features umbrella. The company’s simple, smart Tetra Pak cartons are designed to keep perishable foods fresh without preservatives so pets can enjoy the taste of their meal and not the additives or the aluminum it was stored in. With Tetra Pak technology, Caru Stews taste delightfully fresh for up to two years. Moreover, this unique carton is made with 1/3 of the packaging of conventional cans and is post-consumer recyclable.
Health Extension was recognized in the Animal & Pets category under the Package Design umbrella. A spirited update from its previous design, Health Extension’s new look features vibrant colors and real pets to form an emotional connection with pet owners. Bright color schemes with warm accents and engaging fonts tie the packaging together, highlighting key product info such as grain free, whole food ingredients and family owned.
Nature’s Logic was also recognized in the Animal & Pets category under the Package Design umbrella. The newly updated package designs feature artistic whole food silhouettes and earthy colors that support the message of 100 percent natural ingredients. The package also highlights the company’s recipes with whole foods and without synthetic vitamins.