Pet Age

Three Matrix Partners Clients Named SupplySide West Editors’ Choice Award Finalists

October 5, 2016

Matrix Partners’ management recently announced that Barkworthies, Caru Pet Food and Holistic Health Extension are three of the top five finalists for the 2016 SupplySide West CPG Editor’s Choice Awards in the category of Pet Food/Treats. The awards program recognizes innovative products launched by consumer packaged goods companies. It is administered annually by the organizers of SupplySide West, the world’s leading ingredient and solutions trade show.

Barkworthies, Caru Pet Food and Holistic Health Extension are all clients of Matrix Partners, an award-winning brand strategy and communications firm specializing in pet product advertising, marketing, publicity, and promotions, as well as package design.

The five innovative new product lines named Pet Food/Treats category finalists this year are Barkworthies’ Pumpkin Cannabidiol Treats, Caru Pet Food’s Grass-Fed Beef Bone Broth, Champion Petfoods/Acana Heritage’s Dog Food Line, Holistic Health Extension’s Grain Free line, and Wellness CORE’s Hearty Cuts. The 2016 category winner will be announced during the SupplySide CPG Editor’s Choice Awards Presentation, taking place on October 6 and 7 at the Mandalay Bay Convention Center in Las Vegas.

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