The Company of Animals, a leading international supplier of training and behavior-enhancing products for pets, recently announced the adoption of a minimum advertised pricing (MAP) policy. This rigorous policy is designed to create a level playing field for all North American retailer partners, as well as preserving the integrity of The Company of Animals brand.
As part of its MAP enforcement activities, the company will be continuously monitoring the marketplace for potential compliance violations. Authorized partners promoting the company’s products below MAP guidelines will experience escalating consequences if they don’t desist.
“For over 35 years, our management team has strived to protect the value of The Company of Animals brand,” said Larry Cobb, chief executive officer of The Company of Animals US Division. “By establishing this policy, we’re preventing it from being tarnished and looking out for our retailer partners by ensuring that our products are advertised everywhere at a fair price.”