Pet Age

SwedenCare USA Hires New Vice President of Sales and Marketing

May 10, 2016

SwedenCare USA, manufacturer of ProDen PlaqueOff, announced today that Scott Reinhardt has joined the company as vice president of sales and marketing.

Reinhardt has 25 years of pet industry experience, most recently as the sales and marketing manager for Penford Food Ingredients. While at Penford, he was responsible for the development and commercialization of the Indigenous brands of natural pet chews and treats.

Prior to Penford, Reinhardt was principle partner at PSR Sales Partners, where he developed custom private label contract products for many major brands and national retailers in the pet industry. He also held the position of group vice president of the Nutro Company.

“Scott has a proven track record of successfully managing strategic marketing initiatives for brands addressing the pet industry and we welcome him to the SwedenCare USA team,” said Martin Shimko, CEO of SwedenCare USA. “As we continue to expand the distribution of our products in the American and Canadian market, we look forward to having him drive our sales initiatives and establish instrumental relationships with existing and potential retail partners.”

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