Supreme Petfoods Grows US Business

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Supreme Petfoods, small pets’ food and care brand, has brought its USA sales and marketing functions in-house. This will allow the company to meet the needs of distributors, retailers and veterinary practices throughout the USA more efficiently and effectively and leverage its expertise and knowledge of the needs of small pets.

An expanded team of seven sales and marketing professionals is in place and is based in the UK office providing dedicated support for the U.S. market. A full program of promotional support and a U.S.-specific marketing calendar has been developed and is being launched by the team starting this month. A new CRM and sales process has also been introduced, improving Supreme’s communications about promotions, deals, special offers and new product launches, to best practice standards.

The move follows a hugely successful year for Supreme in the U.S., which saw sales increase by 10 percent and four industry awards recognized the company’s success.

Marketing manager Claire Hamblion says it’s an exciting time for the company, whose popular brands are also stocked in the Netherlands and France.

“Supreme is confident this change will allow us to be more connected with our customers in the USA, allowing us to respond quickly to meet their needs and improve service,” she said.

The team will be regularly meeting with customers and attending open houses and trade shows. A rich schedule of U.S. trade show activity attended by Supreme throughout 2018 includes Global Pet Expo (booth #6384), SuperZoo (booth #3156) and veterinary conferences VMX (formerly the NAVC) and ExoticsCon.

Supreme products are widely stocked in the U.S. and currently available from a selection of specialist pet distributors including the Animal Supply Company, Central Garden & Pet, General Pet Supply, Lee Mar, Pet Food Experts and Zeiglers. Supreme is also working with the Mid-States and Wheatbelt groups to expand its distribution in the farm and home store sector, as well as veterinary supply company MWI to support sales and recommendation in the veterinary channel.

Hamblion says everything is in place to make 2018 an even more successful year for Supreme Petfoods.

“We’re aiming for strong growth throughout our range of healthy species-specific foods and bedding. After 25 years, it’s a category we understand completely,” Hamblion said. “Now we can offer our stockists the high quality support they need to be successful with Supreme. By acting together, we can improve the wellbeing of small pets across the USA and beyond.”