Spring Naturals won the platinum award in the Integrated/Mixed Media/Ad Campaign category2013 Summit Marketing Effectiveness Award, as well as a winner in the 2014 American Package Design Awards, sponsored by Graphic Design USA.
“We are honored to receive this award and be recognized for our innovative marketing initiatives programs,” Rob Cadenhead, vice president of sales and marketing of Spring Naturals, said. “To be chosen out of thousands of entries from top consumer brands shows the mark that the pet industry and Spring Naturals are making in today’s market.”
The Summit MEA recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today’s marketplace.
Spring Naturals won this award for their integrated campaign, using a variety of promotional vehicles to convey the same message, such as advertising, website, direct mail, signage, public relations, and social media all working together with a consistent theme and message.
Their second award was in recognition of their “unique and aesthetically pleasing design. ”