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sentiment index

May 1, 2017

Over the last month, dog food, supplies and accessories made up the majority of retailers’ sales percentages. For next month, retailers expect sales revenue shares to remain relatively stable across all product categories. On average, most customers spent between $11 and $50 per visit to their local pet store, and most retailers expect a 1 to 5 percent increase in that spending over the next month.

The data published in this edition of the Retailer Sentiment Index was collected in March 2017.

How much did the average customer spend at your facility per visit last month?
$1 - $10
5 %
 
$11 – $50
51 %
 
$51 - $200
33 %
 
$201 - $250
1 %
 
$251 - $500
4 %
 
Above $500
5 %
 
What is your forecast on the average customer spend next month?
$1 - $10
67 %
 
$11 – $50
24 %
 
$51 - $200
8 %
 
$201 - $250
1 %
 
How many visitors came to your store last month?
925
How many visitors do you project will visit next month?
1043
What percentage of your sales last month came from:
Dog food, supplies & accessories
41.6 %
 
Cat food, supplies & accessories
9.4 %
 
Fish food, supplies & accessories
6.0 %
 
Pond supplies & accessories
1.1 %
 
Bird food, supplies & accessories
4.2 %
 
Small-animal food, supplies & accessories
2.4 %
 
Reptile food, supplies & accessories
2.1 %
 
Gift & novelty items
4.5 %
 
Companion animals, fish and other livestock
8.6 %
 
Ancillary services (boarding, grooming, etc.)
20.0 %
 
What percentage of your sales do you forecast for next month coming from:
Dog food, supplies & accessories
40.1 %
 
Cat food, supplies & accessories
9.3 %
 
Fish food, supplies & accessories
5.8 %
 
Pond supplies & accessories
1.4 %
 
Bird food, supplies & accessories
4.0 %
 
Small-animal food, supplies & accessories
2.3 %
 
Reptile food, supplies & accessories
2.1 %
 
Gift & novelty items
4.7 %
 
Companion animals, fish and other livestock
8.2 %
 
Ancillary services (boarding, grooming, etc.)
22.1 %
 
Did you offer any significant special sales, i.e. 20% store wide?
Yes 29%
No 71%
Will you offer any significant special sales next month, i.e. 20% store wide?
Yes 29%
No 71%
How much did you spend on advertising in the past month?
Up to $1,999
87 %
 
$2,000 to $3,999
9 %
 
$4,000 to $5,999
3 %
 
$6,000 to $7,999
0 %
 
$8,000 to $9,999
0 %
 
$10,000 or more
1 %
 
How much will you spend on advertising next month?
Up to $1,999
88 %
 
$2,000 to $3,999
9 %
 
$4,000 to $5,999
0 %
 
$6,000 to $7,999
3 %
 
$8,000 to $9,999
0 %
 
$10,000 or more
0 %
 
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