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sentiment index

February 22, 2017

Entering March, the retailer sentiment is slightly above average, with more than half of retailers (56 percent) predicting a 1 to 5 percent increase in customer spending in the next month. Another 20 percent predict an increase of more than 5 percent. Dog food, supplies and accessories continue to make up most of retailers’ earnings, a fact that store owners do not expect to change in the near future. As previous retailer reports have indicated, a vast majority of retailers (90 percent) are keeping their advertising spending low (under $2,000) and plan to continue to do so in the near future.

How much did the average customer spend at your facility per visit last month?
$1 - $10
Dec   1 %
Jan   1 %
$11 – $50
Dec   58 %
Jan   56 %
$51 - $200
Dec   35 %
Jan   36 %
$201 - $250
Dec   3 %
Jan   2 %
$251 - $500
Dec   1 %
Jan   3 %
Above $500
Dec   2 %
Jan   2 %
What is your forecast on the average customer spend next month?
$1 - $10
Dec   50 %
Jan   56 %
$11 – $50
Dec   28 %
Jan   20 %
$51 - $200
Dec   19 %
Jan   21 %
$201 - $250
Dec   4 %
Jan   3 %
How many visitors came to your store last month?
Dec 2,134
How many visitors do you project will visit next month?
Jan 2,189
What percentage of your sales last month came from:
Dog food, supplies & accessories
Dec   39.7 %
Jan   41.2 %
Cat food, supplies & accessories
Dec   9.3 %
Jan   9.4 %
Fish food, supplies & accessories
Dec   2.8 %
Jan   2.6 %
Pond supplies & accessories
Dec   0.2 %
Jan   0.3 %
Bird food, supplies & accessories
Dec   4.0 %
Jan   4.6 %
Small-animal food, supplies & accessories
Dec   2.0 %
Jan   1.3 %
Reptile food, supplies & accessories
Dec   2.5 %
Jan   1.2 %
Gift & novelty items
Dec   6.4 %
Jan   6.1 %
Companion animals, fish and other livestock
Dec   10.7 %
Jan   7.6 %
Ancillary services (boarding, grooming, etc.)
Dec   22.4 %
Jan   25.8 %
What percentage of your sales do you forecast for next month coming from:
Dog food, supplies & accessories
Dec   40.3 %
Jan   41.7 %
Cat food, supplies & accessories
Dec   9.1 %
Jan   9.8 %
Fish food, supplies & accessories
Dec   2.7 %
Jan   2.6 %
Pond supplies & accessories
Dec   0.1 %
Jan   0.2 %
Bird food, supplies & accessories
Dec   3.9 %
Jan   4.7 %
Small-animal food, supplies & accessories
Dec   2.1 %
Jan   1.5 %
Reptile food, supplies & accessories
Dec   2.2 %
Jan   1.2 %
Gift & novelty items
Dec   5.7 %
Jan   4.7 %
Companion animals, fish and other livestock
Dec   10.9 %
Jan   6.9 %
Ancillary services (boarding, grooming, etc.)
Dec   23.0 %
Jan   26.7 %
Did you offer any significant special sales, i.e. 20% store wide?
Yes 38%
No 62%
Will you offer any significant special sales next month, i.e. 20% store wide?
Yes 42%
No 58%
How much did you spend on advertising in the past month?
Up to $1,999
Dec   85 %
Jan   90 %
$2,000 to $3,999
Dec   7 %
Jan   5 %
$4,000 to $5,999
Dec   5 %
Jan   2 %
$6,000 to $7,999
Dec   0 %
Jan   1 %
$8,000 to $9,999
Dec   1 %
Jan   0 %
$10,000 or more
Dec   2 %
Jan   3 %
How much will you spend on advertising next month?
Up to $1,999
Dec   85 %
Jan   90 %
$2,000 to $3,999
Dec   6 %
Jan   3 %
$4,000 to $5,999
Dec   3 %
Jan   2 %
$6,000 to $7,999
Dec   1 %
Jan   1 %
$8,000 to $9,999
Dec   1 %
Jan   1 %
$10,000 or more
Dec   4 %
Jan   3 %
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