Pet Age

Renowned New York Groomer Opens New Store

May 24, 2013

Howie Binder recently opened Doggie-Do & Playtime Too, a lavish dog boutique in New York’s Upper East Side, with business partner Louis D’Alessio.

Doggie-Do provides a daycare facility as well as a pet boutique featuring designer collections from around the world of hand-knitted sweaters, custom coats and stylish rainwear. Customers can also find unique food and water dishes, couture collars and leads and designer jewelry for owners and their pets, as well as luxurious bedding made of the finest fabrics.

The Doggie-Do daycare has a “Central Park” motif, complete with humans to play with, benches, street lamps and floral designs. The location also holds monthly yappy hours, canine couture fashion shows, trunk shows, breed specific play dates and other special events.
“It is truly a great feeling when you see dogs pulling their owners into the store to come play with their friends,” Howie said.

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