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May 26, 2015

As part of its mission to provide health and safety for dogs through nutrition, Plato Pet Treats will hold its first-ever Plato Wags Back program.

With the purchase of a bag of Plato Pet Treats, Plato will provide financial and product donations to rescues and shelters across the U.S. to help ensure that dogs are treated with love until they find their forever home. Additionally, throughout 2015, Plato Wags Back will directly aid three California rescue-based organizations; Shelter to Soldier, Fresno Bully Rescue and Labsandfriends.org that feed and care for homeless dogs or help enhance the lives of veterans who need assistance animals.

Plato Wags Back’s mission is to champion the love and bond between dogs and people by treating every dog with kindness while enabling them to live a safe and healthy life. To make a difference in the lives of homeless dogs, supporters can participate in the program in the following ways: with the purchase of Plato Pet Treats, a donation will be made to animal rescues and through Dec. 31, 2015, for every new Like on the Plato Pet Treats Facebook page, $1 will be donated to support veterans post deployment. Follow the page to learn about other ways to help homeless animals.

There are close to 7 million homeless pets in the U.S., with nearly 2.7 million animals likely to be euthanized this year alone. Compelled by these staggering statistics, Plato Pet Treats formalized Plato Wags Back to encourage Americans to help homeless pets and consider adoption.

“Dogs give us so much love and we want to return that love to dogs who need it most,” said Aaron Merrell, co-founder and co-owner of Plato Pet Treats. “From sponsoring dog runs to adopting our first ‘Plato’ canine to be trained as a service companion for a U.S. veteran, we are ecstatic to provide a voice to homeless animals through Plato Wags Back. Our goal is to continue to grow our program year over year to make a significant impact on the pet homelessness epidemic in our country.”

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