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PIJAC Launches New Campaign

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The pet industry has helped more than 7.5 million homeless and shelter pets in the last two decades, and now the remarkable stories of community outreach and support will be captured in the Pet Industry Joint Advisory Council’s newest program, The Pet Effect.

The Pet Effect grew out of the awareness of the profound impact that pets have on people – and the responsibility to have a positive effect on theirs.  In discussions with individual companies across the United States, PIJAC realized that the best way to positively impact society is to demonstrate that giving back makes a difference.

The program is a cache of individual stories with collective impact, intended to ignite more companies, and individuals, toward doing great things in their communities, all in the name of assisting pets, homeless or not, and responsible pet owners.

“The Pet Effect is a program intended to ‘lead by example,’” Mike Canning, president and CEO of PIJAC, said.  “It is no accident that the pet industry takes the lead in advancing local initiatives that enable rescues, help shelter animals and promote pet education throughout the U.S.  Those of us in the industry have a passion for pets and this dedication to responsible pet ownership engenders amazing generosity from the pet industry.”

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