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PetSafe Brand Celebrates National Pet Hydration Month This July


July 6, 2016

PetSafe brand is sponsoring Pet Hydration Month this July to educate pet owners about the importance of proper hydration.

“Our pets need one ounce of water per pound of body weight each day,” said Willie Wallace, CEO of Radio Systems Corporation, makers of the PetSafe brand. “Proper hydration plays a big role in a pet’s health, and can save pet parents a trip to their vet’s office.”

Similar to humans, the bodies of our pets consist of mostly water, making proper daily water intake extremely important. Proper hydration has benefits including:

•             Preventing urinary tract infections and urinary disease.

•             Aiding with energy levels and temperature regulation.

•             Speeding recovery time from sickness or surgery.

In honor of Pet Hydration Month, PetSafe brand has developed a printable or downloadable infographic to help pet parents determine how much water their pet needs each day based on their body weight, and it also outlines four easy ways to keep pets hydrated in the summer heat.

“Dehydration occurs when the fluids in a pet’s body drops to less than normal, often due to either reduced water intake or increased loss of fluid,” said Sarah Beene, category manager for PetSafe brand water and feed solutions. “It’s important for pet parents to know the symptoms of dehydration that can occur not just during the hot summer months, but all year round.”

Common symptoms include vomiting, diarrhea, lack of energy, excessive and ongoing panting, loss of appetite, sunken, dry eyes, dry and sticky gums, and loss of skin elasticity. If a pet owner suspects that their pet might be dehydrated, they should take him or her to a veterinarian immediately where they can monitor the pet closely and administer IV fluids.

To help pet parents learn more about how to administer a test to see if a pet is dehydrated, PetSafe brand has developed a how-to video.

PetSafe brand is also working with retailers to help them educate their customers about the importance of proper pet hydration throughout July. PetSafe brand is providing an assortment of hydration-themed floor displays, window and floor clings and POP displays to showcase some of their most popular pet fountains.

“Pet fountains are one of the fastest growing categories in pet supplies, and we have been experiencing double-digit growth year over year in this segment,” said Beene. “Pet Hydration Month is a great opportunity for store associates to serve as a resource and help educate their customers about the benefits of pet fountains.”

For more information about proper pet hydration, please visit www.petsafe.net/water.

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