PetPlate, an innovative pet food delivery service, announced today that it will begin taking orders nationwide in conjunction with an appearance on the Emmy award-winning TV show “Shark Tank.” The national launch follows a year-long beta test in which food recipes were perfected based on feedback from pet parents. Branding, packaging and operations were also optimized.
PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesome ingredients that do not contain any by-products, rendered meats or preservatives. The meals are designed by a veterinary clinical nutritionist for nutritional balance and are pre-portioned and ready to serve. The company offers a convenient subscription service that automatically ships the meals directly to the consumer on a regular basis, depending on the size of the pet.
“We believe all pets deserve real food that nourishes the body, mind and soul. We also know that pet parents lead busy lives and need an easy and convenient solution to feed their pets real food,” said PetPlate Founder Renaldo Webb. “The fresh, quality ingredients used in our meals should provide pet parents peace of mind and a joyful experience for their pets, and we back it up with a 100 percent satisfaction guarantee.”
After spending time in pet food manufacturing facilities as a management consultant and learning more about the pet food industry, Webb set out to reinvent the way we nourish our pets. All proteins in PetPlate meals have passed USDA inspection, and the meals are prepared in a state-of-the-art facility in the mid-west. Cold-pressure technology is used to destroy any harmful bacteria and lock in nutrition and flavor – the same process that is used to preserve many human foods.
“I am honored to work with PetPlate to improve the lives of pets through a sensible diet of real food that is fresh and nutritionally balanced,” said Dr. Renee Streeter, DVM, DACVN, Veterinary Clinical Nutritionist. “When we combine our love for pets with cutting-edge science, we ensure that all of our meals are truly beneficial for pets.”
PetPlate recently closed a round of seed funding from BrandProject, a company that invests in and works with talented Founders to scale early-stage consumer brands. BrandProject will work with Webb and the PetPlate team to rapidly scale the business using a robust direct-to-consumer eCommerce model.