Geary, who sought to change the way people celebrate occasions and holidays with their dog, spoke exclusively to Pet Age, about his appearance on the show, and his product.
Pet Age: First, tell us a little about Pet Paint, and why you started the company.
Geary: PetPaint is the world’s first temporary color spray designed for the use on dogs. “Why”, we say “Why not” the whole idea came when Billie the Giant Schnauzer my dog, and companion, wouldn’t wear dog clothes. I thought how can I make something she doesn’t know she’s wearing… “lightbulb flicker.”
I knew we would have a really fun novel product but I didn’t realize there is actually a demand for our high quality color sprays by groomers who have been looking for an easy to use bright color.
Pet Age: Why did you decided to go on “Shark Tank”?
Geary: This is where everybody goes who is excited about their idea and wants to let the world see them get grilled by these brilliant or bullish sharks right? Every idea needs money and resources to make a real business oh and a great media bump never hurts either.
We got lucky here in that we submitted our investment package to a couple angel finance websites and one of the Shark Tank Producers contacted us.
Pet Age: We know you can’t tell us what happened on the show, but what should we expect to see when the episode airs on Friday?
Pet Age: What was it like to be standing there in front of “the Sharks”?
Geary: This is a little shark tank secret, you actually walk down the intimidating hallway and into the tank then you have to stand and do a stare down for at least a minute before you can start your pitch. This is where the nerves start to kick in. The time in the tank lasts over 60 minutes and it goes a hundred miles an hour.
Imagine playing verbal ping pong against five amazing players all at once and when one of the balls falls off the table your chances of success drop by 20 percent. There is no structure just drop the balls and start going for it, I’m no FGump but I think I held my own, we’ll all see Friday night.
Pet Age: Your dogs are a staple on the trade show floor, did they join you on the show?
Geary: They did, Monkey, Billie and London an English bulldog we borrowed from some friends. They did great other than the fact they had a little fight over a bone somewhere in the middle of the pitch.
Watch a preview clip from tonight’s show on TV Line, and look for another exclusive interview with Geary this weekend on Pet Age’s website, and in our December issue.