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Pet Supplies Plus Campaign Connects Veterans, Pets


November 8, 2017

Pet Supplies Plus has announced the #PetsPlusVets campaign, designed to draw attention to the positive impact pets have on active and former United States service men and women.

Elements of the campaign include:

#PetsPlusVets Photo/Video Share: Now through Veteran’s Day (November 11), Pet Supplies Plus is encouraging people around the country to share photos and videos of pets interacting with military personnel on their social media pages using the hashtag #PetsPlusVets. Photos or videos can portray anything from military men and women returning from active duty to simply someone from the armed forces taking his or her dog for a walk.

Donation Match to Patriot PAWS Service Dogs for Likes/Shares of this post: Pet Supplies Plus is partnering with Natural Balance premium pet foods to support Patriot PAWS service dogs. Patriot PAWS is a non-profit organization that trains and provides service dogs of the highest quality at no cost to disabled American veterans and others with mobile disabilities and Post-Traumatic Stress Disorder (PTSD) in order to help restore their physical and emotional independence. Pet Supplies Plus will match every ‘like’ and ‘share’ of this post with a $1 donation, up to $5,000, toward the organization.

In-Store Fundraiser for Patriot PAWS Service Dogs: Anyone who purchases Natural Balance products at Pet Supplies Plus between now and November 26 will help support a $50,000 donation to Patriot PAWS.

“We are humbled and proud to partner with Natural Balance and Patriot PAWS and give back to the brave men and women who serve our country,” said Chris Rowland, CEO of Pet Supplies Plus. “There are so many veterans who are in need of assistance as they work to fill their lives with happiness after being relieved from their duties. We stand behind Patriot PAWS’ mission to train and provide four-legged companions at no cost to help military veterans heal emotionally, reduce stress, and provide comfort. We’re striving to heighten awareness to those who have served and currently serve our country by recognizing how significant the bond is between a veteran and their pet.”

Now with more than 400 locations in 32 states across the country, Pet Supplies Plus offers a wide array of natural pet foods, a variety of Made in the USA pet consumables, such as wet and dry food, treats, rawhide and chews.

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