Pet Palette LLC, a national pet product distributor, has announced a new deal to expand its wellness category. Both Bag Balm, made by Vermont’s Original, and Vetriscience (a division of FoodScience Corporation) will be launched in July at Superzoo. Both product lines are made in Vermont.
“We have a strategic initiative to increase the brands that we sell in the wellness category. Specifically, we are looking for products that are USA-made, have an excellent reputation and focus for the well-being of our pets,” said Michael Dagne, president and COO of Pet Palette LLC. “We feel Vermont’s Originals and Vetriscience do exactly that, and we look forward to bringing their brands to the independent market that we service.”
“We are excited to offer our new Bag Balm Pet line through the Pet Palette network,” said Jim Kelly, CEO of Vermont’s Original, the makers of the Bag Balm brand. “Now, pet boutiques throughout the U.S. can enjoy the built-in demand of a leading brand name that has tailored its Bag Balm line specifically for the pet consumer.”
“VetriScience has been trusted by veterinarians and pet owners for over 40 years to provide the highest quality nutritional supplements for animals,” said Bob Shipley, CEO of FoodScience of Vermont. “Partnering with Pet Palette is another step towards making our products widely available to the increasing number of people looking for alternative therapies for their pets.”