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Pet Age
 

August 1, 2013

Pet Botanics introduced new packaging that they say conveys the values the company shares with their customers, “people, pets and the planet,” as well as meets the demands of today’s self-service shopping environment.

When redesigning their packaging, they believed there needed to be a strong, dominant brand logo at the top of the information on a package, followed by clear and quick information about the product. In addition, the packaging should also tell the consumer something about the company behind the product and the core values that share its business philosophy.

Included in the new packaging design are their new Dog Food Rolls, Training Reward Treats, Healthy Omega Treats, Grain-Free Dog Food and Grain-Free Baked Salmon Treats.

The Dog Food Rolls also feature a new formula. Each roll includes a high quality protein as the first ingredient. The packaging highlights the omega-rich formula and protein, the moist, meaty flavor and the easy cut roll.

Pet Botanics is part of Cardinal Pet Care, a solar powered company “Devoted to Pets, People and the Planet.” This directive includes producing the highest quality pet products, along with reducing, reusing, recycling and precycling.

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