After gathering input from more than 260 retailers from across the country, Pet Age proudly presents its inaugural Readers’ Choice Award winners. Retailers voted for their top three favorite pet products available in 2017 across 17 categories. We tallied up the results and present to you the three products that received the most votes in each category.
Here’s how it worked:
Via email, Pet Age asked manufacturers to nominate their new products for the award. Requests for nominations were emailed to more than 3,400 industry suppliers, and there were 244 nominations submitted. The nomination period ran from July 19, 2017, to August 31, 2017. The products had to have been available after January 1, 2017, to be considered. Manufacturers could nominate only one product per product category. The first products to be submitted, with a maximum of 10, were put on the ballot for each product category. Not all categories met the required minimum number of entries, and so not all categories that were in the original nomination email appear on this list.
Pet Age sent the ballot to retailers across the country via email. Ballot recipients then filled out an online voting form. Ballot invitations were sent to approximately 18,000 people. With a prize incentive offered by Pet Age for retailers to vote, we received votes from 263 participants. Retailers could vote for three products in each product category. Voting was open from September 18, 2017 to October 4, 2017.
These 51 products from 40 companies are what voters deemed the best of the best products of the year. Congratulations to our 2017 Readers’ Choice Award winners!
WALKING PALM – THE PET CAVE (Top Choice)
The Pet Cave is a cozy and comfortable cat bed handmade from all-natural felted New Zealand wool and dyed with natural vegetable dyes. Each one is made with love with the highest quality wool available to ensure that your pet is happy and healthy!
P.L.A.Y. PET LIFESTYLE AND YOU – PET TEEPEE
Create a cozy hideout for your pet to play or curl up for a nap. P.L.A.Y.’s Pet Teepee features 100 percent natural cotton canvas, pine wood poles and removable interior cushion. Designed for easy set-up, introduce a safe space for your pet and add an architectural design element to your home.
PETMATE – KITTY ZIP MAT
Create an alternative hiding spot to the closet or under the bed for your cat. The soft and Microluxe plush on the inside of the tunnel area makes for a comfortable hiding place while a self-warming Mylar layer makes the mat warm and cozy. The Kitty Zip Mat reinforces cats’ natural instinct to crawl, burrow and escape through the other side. It is machine washable and reversible.
CAT: CHEWS AND TREATS
CHAMPION PETFOODS – ORIJEN ORIGINAL FREEZE-DRIED CAT TREATS (Top Choice)
ORIJEN freeze-dried treats are prepared without cooking, so they retain all of the natural goodness of authentically fresh ingredients. ORIJEN Original Freeze-Dried cat treats are loaded with goodness from fresh chicken and turkey, raised free-run on local farms, plus fresh monkfish caught wild from New England’s cold Atlantic waters.
MEOWIJUANA – DISPENSARY BOX
Retailers can now display Meowijuana products in an easy-to-use, eye-catching showcase, the dispensary box. The large box comes with almost 40 products and 12 brochures.
PRESIDIO NATURAL – CAT SUSHI
Made from 100 percent premium Japanese tuna, Cat Sushi is a healthy, delicious, single-ingredient treat. Cat Sushi is an authentic Japanese delicacy. While other bonito flakes might be sourced from around the world and repackaged domestically, Cat Sushi is fished, prepared and packaged all in Japan. Produced using the same human-grade techniques as are used in traditional Japanese cuisine, Cat Sushi works great as an appetizer and can be mixed with dry and wet food. Cat Sushi is high in protein and low in fat and available in two cuts: Original and Thick.
PETMATE – OVAL BOWL (Top Choice)
The Oval Bowl is great for cats that are susceptible to whisker sensitivity or whisker stress, which causes them to not eat, because the flatter and wider bowl mimics the shape of whiskers, which helps reduce stress. The stainless material helps reduce the risk of bacteria, which causes chin acne, and the slight wall incline prevents messes. The bowl holds three ounces of canned food for your cat.
AÏKIOU COMPANY INC. – THIN KAT INTERACTIVE FEEDER
This indoor hunting system cat food bowl was developed based on the science of feline behavior and environmental enrichment developed by a cat behaviorist. The feeder can also help your cat eat at a slower pace as he searches for his food.
MESSY CATS – DOUBLE SILICONE FEEDER
The non-slip silicone base prevents damage to your floors and holds two stainless steel bowls in place for your cat. It also contains any further messes with the wide lip and raised edge border. Made from FDA approved food grade silicone, it is also stain and odor resistant.
CHAMPION PETFOODS – ORIJEN FIT & TRIM (Top Choice)
Fat- and carbohydrate-limited ORIJEN FIT & TRIM is packed with nourishing meat protein from free-run poultry, wild-caught fish and nest-laid eggs delivered FRESH or RAW in WholePrey ratios. ORIJEN FIT & TRIM for cats has 44 percent richly nourishing protein from lean meats, 16 percent carbohydrates and a unique blend of soluble fiber to nourish overweight cats according to their evolutionary and biological needs. Two-thirds of ORIJEN’s meats are fresh (refrigerated, no preservatives) or raw (flash-frozen, no preservatives), including the top 10 ingredients.
ZIWI LTD – ZIWI PEAK BLUE MACKEREL & LAMB RECIPE FOR CATS
New from Ziwi in 2017 is a unique blend of wild New Zealand Blue Mackerel and Lamb. Whole Blue Mackerel is a rich, natural source of Omega 3 fatty acids and sustainably caught in the southern Pacific oceans. The lamb is grass fed its entire life and free from any growth promotants or added hormones. Like all new Ziwi recipes, there is also 3 percent New Zealand Green Mussel and 7 percent Cold Washed Tripe included.
PETCUREAN – NOW FRESH PÂTÉS
Perfect served as a treat, topper or as a complete and balanced meal, Petcurean’s NOW FRESH Pâtés are available in two delicious recipes: pork pâté and wild salmon pâté. Packed in industry-leading recyclable and re-closable Tetra Pak cartons, the contents are cooked inside the box at a human-grade facility with human-grade ingredients. Make a cat’s heart go pitter-pâté with NOW FRESH.
SWEEZ AMERICA INC. – EAZEE BY FOOLEE CLICK & BRUSH (Top Choice)
Unlike metal deshedding tools, the Eazee by Foolee Click & Brush features a composite plastic comb with smooth, rounded teeth that work to remove 100 percent of the cat’s dead hair and 0 percent live hair. The head and contoured handle are precisely balanced, and users can adjust the deshedding comb depth for short or long hair by simply sliding a button. Plus, the handle on the Click & Brush system accommodates different accessories to fit any grooming need. Available in six vibrant colors.
MESSY CATS – SILICONE LITTER MAT
Soft silicone spikes graduate from long to short to trap the grit while being gentle on messy cats’ sensitive paws. The easy-to-clean silicone material keeps it from sliding around and creating further mess. The unique silicone material naturally attracts dust, and the universal design accommodates various style litter boxes.
THE COMPANY OF ANIMALS – PET HEAD
Available exclusively through The Company of Animals, the Pet Head grooming line for cats is edgy and fashion-forward. The product line features shampoos, rinses and wipes in fresh smelling fragrances that were specifically engineered to be safe for kitties of all sizes. Along with its fun and colorful packaging, Pet Head leaves pets smelling great for longer.
THE REFINED FELINE – CALYPSO CAT SCRATCHER (Top Choice)
Super strong poly rattan weaved around an eye catching design, the Calypso Everlasting Cat Scratcher makes a great cat scratching post as well as a beautiful floor accent piece. Made of durable poly rattan wrapped around wire frame, it is built to last. Its weighted bottom resists tipping, and it is tall enough for large cats to stretch and scratch.
VEE ENTERPRISES – PURRFECT WILD HEMP CAT TOY
This irresistible hemp toy full of colorful feathers and hemp cord is sure to capture any cat’s attention and lure them into hours of chasing, hunting and attacking. Made in the USA, it features a natural hemp cord, natural tinted feathers and multi-colored hemp tails.
AÏKIOU COMPANY USA – CAT TREAT MOUSE
After studying cats’ natural behaviors, this mouse was created from a food safe TPR material exempt from BPA and BHT. Its openings are made so owners can easily put a treat or some food inside. Cats can then hunt this prey in order to get their food or treats.
SOGGY DOGGY PRODUCTION – SUPER SNOOZER (Top Choice)
The Soggy Doggy Super Snoozer is made of the same soft microfiber chenille that all Soggy Doggy products are known for. The velvety soft noodles massage and support dogs as they snuggle in the nest-like beds. The Super Snoozer cover remains odor and bacteria free, can be zipped of and is machine washable. The premium pillow inserts are made with a thick and high loft polyester filling and are produced in the USA.
MESSY MUTTS – STUDIO BOLSTER DOG BED WITH EVERFRESH PROBIOTIC TECHNOLOGY
Messy Mutts’ line of pet beds with EVERFESH are a natural and organic solution to help keep homes free from bad doggy odors. This overstuffed dog bed is also the perfect place for messy mutts to chase their dreams. A beautiful addition to a living space, this bed is constructed using premium, heavy-duty upholstery that is removable for easy cleaning and also features a reversible cushion. The nonslip bottom keeps the bed in place for lively mutts.
PUP IQ – SMART PUP LOUNGER DOG BED
The Smart Pup Lounger Dog Bed is a classic beige with brown Crypton accent piping. The beds are made with a Crypton Stay Clean Suede Fabric to stay clean, and so they rarely need to be washed. The beds are waterproof, anti-microbial, machine washable, have a removable cover and are made in the USA.
DOG: CHEWS AND TREATS
VITAL ESSENTIALS – FREEZE-DRIED MOO STICKS (Top Choice)
Vital Essentials freeze-dried Moo Sticks are beef esophagus snacks that are healthy, nutritious and a delicious way to feed your dog between meals. Moo Sticks provide pets with a boost of vitamins, protein and mental stimulation. They are purely RAW, and contain no “junk” ingredients, helping to keep dogs’ teeth strong and healthy. Vital Essentials snacks are USA sourced, made and packaged in its USDA certified facility located in the U.S.’s heartland.
EARTH ANIMAL – NO-HIDE CHEWS
An alternative to rawhide, Earth Animal’s No-Hides are all-meat chews that look like rawhide but are digestible.
ZIWI LTD – ZIWI GOOD DOG
REWARDS Ziwi has long been used by dog trainers around the world as a perfect reward for good behaviors. Reformulated and repackaged for 2017, Ziwi Good Dog Rewards come in three different single protein options—Lamb, Venison and Beef—and are slowly and gently air-dried to preserve all the best of our special New Zealand ingredients A complete and balanced food, Ziwi Rewards can be fed with confidence as part of a dog’s daily diet. Like all new Ziwi recipes, there is also 3 percent New Zealand Green Mussel and 7 percent Cold Washed Tripe included.
DOG: CLEANING AND ODOR CONTROL
SKOUT’S HONOR – SKUNK ODOR ELIMINATOR (Top Choice)
When “skunk” happens, this powerful, all-natural, non-toxic cleaner quickly breaks down and destroys skunk spray and odor molecules on contact. For use on skunked animals, carpets, upholstery and other contaminated surfaces. Safe for use around pets, family and home.
PURA NATURALS PET – PURA WIPES
The individually wrapped natural pet wipes can help keep your furry pal clean when traveling or after walks. Blended with natural ingredients, this gentle cleansing formula enriches your pet’s coat with moisturizing conditioners that nourish the skin and leave fur soft and bouncy. Pura Wipes are proudly made in the USA with doggie safe and eco-friendly ingredients that will keep you and your furry friend happy and healthy.
METRO PAWS LLC – POOPY PACKS XL
Poopy Packs XL by Metro Paws are available in four unique and chic designs and made of the same durable and eco-friendly blend of materials as standard size Poopy Packs. Poopy Packs XL are 11 inches by 13 inches and can hold it all. Each unit is comprised of a single roll of 250 strong and reliable bags in soft-touch packaging that features a large perforated opening for easy, tissue-like dispensing.
PAWZ DOG BOOTS LLC – PAWZ DOG BOOTS IN CAMO (Top Choice)
Pawz Dog Boots, the disposable, reusable and waterproof boots, are now available in camo. Pawz natural rubber boots provide serious year-round protection. The camo design is available in seven sizes.
GF PET (GO FRESH PET) – ICE-VEST
With its embedded ice-cooling net, the light-weight GF PET Ice-Vest keeps your dog ice-cool on hot days with long-lasting comfort (four to six hours). Soak the vest in cold water, wring and wear. When water evaporates, repeat the steps.
PETEDGE – THERMAPET NOR’EASTERS
ThermaPet technology is scientifically designed to keep pets warm using their own body heat. This lightweight, low-bulk insulation uses passive reflective heat transfer to reflect back the pet’s body heat, keeping pets warm without the use of electricity. The Thermal Nor’Easter features a quilted, water-resistant shell fabric and an inner teddy bear fleece for cozy, comfy warmth. The jacket features reflective trim for added safety, adjustable Velcro neck and belly closures, and a high-cut, stay-dry belly.
PETMATE – DIGGIN’ DINER 2 CUP (Top Choice)
Designed to slow pets’ intake of food for a fun and healthy way of eating, the Diggin’ Diner 2 Cup has a strategic opening that allows dry food to fall out at a healthy pace while encouraging physical and mental stimulation. It is made with food-safe materials, is easy to clean and assemble, and has a non-skid base to prevent sliding.
PLATINUM PETS – NON-TIP STAINLESS STEEL PET BOWL
The beauty of each Platinum Pets Non-Tip Pet Bowl goes beneath its brilliant surface. The proprietary powder coating process transforms the high gauge stainless steel bowl into one that is beautiful as well as scratch-, chip- and fade-resistant. Each bowl is finished with a long-lasting silicone ring at the base to prevent skidding and tipping. True Sizing Technology will ensure your pet is getting the proper amount of food for optimum fitness and health.
PAW5 – WOOLY THE ORIGINAL SNUFFLE MAT
An entirely unique experience, Wooly engages dogs’ powerful sense of smell as they snuffle, snort, and sniff their way through dinner or treat time. Built to stimulate a dog’s natural foraging instincts by mimicking the hunt for food in grass and fields, Wooly feeds both their belly and their brain. This means you are giving your dog a fuller, more active and more rewarding day, every day! Well done, you!
STELLA & CHEWY – RAW COATED AND RAW BLEND KIBBLE (Top Choice)
Raw Coated Kibble is coated with freeze-dried raw and is available in four recipes: Grass-Fed Beef, Cage-Free Chicken, Wild-Caught Whitefish, and Small Breed Chicken. Raw Blend Kibble, available in Red Meat and Cage-Free recipes, include the same raw coating, and freeze-dried pieces of Stella & Chewy’s Meal Mixers. www.stellaandchewys.com
CHAMPION PETFOODS – ORIJEN FIT & TRIM DOG FOOD
Overweight dogs need a protein-rich diet with limited calories to promote peak body conditioning. Fat and carbohydrate-limited, with a unique blend of fiber from pumpkin, apples and squash, ORIJEN FIT & TRIM is packed with nourishing meat protein from free-run poultry, wild-caught fish and nest-laid eggs delivered FRESH or RAW in WholePrey ratios. ORIJEN Fit & Trim demonstrates innovation in weight management dog food through its richness in meat, high fresh meat inclusions, variety of whole meats, richness in meat protein, and limited carbohydrates.
GRANDMA LUCY’S – MACANNA
Grandma Lucy’s has taken many of Mother Nature’s delicious superfoods and blended them together to bring dogs a highly nutritious dietary solution called MACANNA. Filled with superfoods such as hemp hearts, coconut, kale and turmeric, MACANNA is one of the best ways to increase pets’ nutrient intake through food. Every single ingredient in MACANNA was chosen with a specific benefit in mind, creating a food filled with benefits so dogs can eat their way to health.
TROPICLEAN PET PRODUCTS – TROPICLEAN NATURAL FLEA & TICK PRODUCTS (Top Choice)
TropiClean Natural Flea & Tick Shampoos and solutions kill fleas, ticks and mosquitoes by contact, guaranteed. TropiClean’s natural, essential blend contains some of nature’s most powerful pest fighting ingredients, maximized with lemongrass and sesame oil, for long-lasting effects. TropiClean’s Natural Flea & Tick line includes shampoos, pet spray, home spray, yard spray, carpet powder and the first ever AfterBath Relief Treatment.
GROOMERS HELPER – CLOTIT NATURAL BLOOD CLOTTING POWDER
ClotIt is a non-staining, blood clotting powder made up of all-natural minerals designed to rapidly stop bleeding in minor to severe external wounds. ClotIt is not a harsh styptic and is non-stinging. It does not stain or clump, and has an unlimited shelf life. It is available in single use packets; 1-, 2.85- or 5-ounce applicator; and a full Retail Pet First Aid Kit.
THE COMPANY OF ANIMALS – PET HEAD
Available exclusively through The Company of Animals, the Pet Head grooming line for dogs is edgy and fashion-forward. The product line features shampoos, rinses, wipes and sprays with vibrant packaging designs and colorful names like “Dirty Talk,” “Life’s An Itch,” “Feeling Flaky” and “White Party.” Pet Head’s fresh scents leave pets smelling great for longer.
DOG: HEALTH AND MEDICINE
COOLAID ANIMAL COOLING AND RECOVERY – CANINE COOLING VESTS
Coolaid’s cooling vests are excellent for dogs on the run. The vests are designed to allow for greater movement through the shoulder area while playing. There are no clasps to fasten or any straps to attach. Simply just wet the vest, wring out the excess water, shake it and apply. It is chemical-free and machine washable.
EARTH HEART INC. – CANINE CALM AROMATHERAPY WIPES
Earth Heart’s Canine Calm is now available in a convenient 10-count re-sealable packet of wipes to help calm dogs during thunderstorms, fireworks, grooming, boarding, clinic visits, adoption, separation, transition or crating. Made in the USA using pure essential oils to promote relaxation, reduce agitated behavior and calm fears, the wipes are safe, easy to use and puppy friendly from 10 weeks.
PETMATE – CALMZ ANXIETY RELIEF SYSTEM
Petmate’s CALMZ Anxiety Relief System for dogs combines high-tech innovation with acupressure in a revolutionary new non-invasive, drug-free treatment that soothes common anxiety that often arises as a result of thunderstorms, fireworks, encounters with strangers, travel and loud noises. This system comes complete with an adjustable Comfort Fit Vest that cradles a device over specific acupressure points on your dog’s spine. When the device is activated, the clinically proven NeuroSync Technology takes over. Your dog will hear and feel a therapeutic blend of classical music, tones and vibration to ease anxiety. The system comes in XS-XL to fit dogs of all sizes.
DOG: LEASHES, LEADS AND COLLARS
COASTAL PET PRODUCTS – BERGAN AUTO HARNESS (Top Choice)
The Bergan Auto Harness’ easy installation and comfortable fit make it perfect for short errands, trips to the park and long distance driving trips. It has a step-in
design and is padded for comfort and protection. The harness requires no additional attachments which makes securing your dog as simple as putting the
seat belt through the two loops on the back of the harness and buckling them in. The two D-ring attachments make the switch from car restraint to walking harness easy and simple.
GLOPUP – GLOPUP LED DOG COLLARS & LEASHES
GLOPUP is a super-premium LED Dog Collar and Leash that alerts oncoming drivers up to 1,000 feet away, giving them time to slow down. GLOPUP offers a superior design, durability and long life with a two-year money back guarantee. They are available in a variety of colors, in all dog sizes and with reflective stitching for added reflectivity. The GLOPUP leash offers adjustable length with a no-pinch neoprene handle.
KURGO – MUCK COLLAR
The Kurgo Muck Collars are stylish, 100 percent waterproof and forever odor-free. The special flexible coating allows your dog to swim, roll and romp through the great outdoors but doesn’t allow any of that outdoor dirt to get inside the collar and stink it up. When you’re done for the day, just run water over the collar and it comes clean in seconds. The Flag Muck Collars are soft but built with strong webbing that denies dirt and beats bacteria. These collars are easily cleaned and will never absorb moisture or dirt.
WEST PAW – QWIZL PUZZLE TREAT TOY (Top Choice)
Qwizl is an interactive treat-dispensing toy that keeps dogs stimulated and pleasantly puzzled. Its design extends the life of expensive dog treats while prolonging play to keep dogs interested in their own snacks and away from shoes. Qwizl is also great for interactive play so go ahead and toss it after the treats are gone. Qwizl is available in sizes small and large and in West Paw’s classic, easy-to-spot colors, Aqua, Tangerine and Granny Apple.
FLUFF & TUFF – HARRY OTTER
No matter a dog’s play style, Harry Otter’s long, sturdy body is great for shaking and tug of war. Featuring the company’s signature ultra-plush outer fabric, thick Tuffweb inner mesh and double-stitched seams, Harry Otter is the perfect toy for every dog.
OUTWARD HOUND – HIDE A HEDGIE
The Outward Hound Hide A Hedgie is a puzzle plush toy for dogs. This boredom buster stimulates mental play with squeaky hedgehog finds. The Hide A Hedgie soft puzzle dog toy was created to keep dogs occupied and help to eliminate boredom in a challenging and interactive way. The plush tree trunk is great for hiding Hedgies, and they are easily removable for toss and fetch fun!
GROOMERS HELPER – CLOTIT NATURAL BLOOD CLOTTING POWDER (Top Choice)
ClotIt is a non-staining, blood clotting powder made up of all-natural minerals designed to rapidly stop bleeding in minor to severe external wounds. ClotIt is not a harsh styptic and is non-stinging. It does not stain or clump, and has an unlimited shelf life. It is available in single use packets; a 1-, 2.85- or 5-ounce applicator; and a full Retail Pet First Aid Kit.
BEARDIEBAG – BEARDIE BAG
A unique small pet carrier bag designed specifically for those who march to the beat of their own drum, the Beardie Bag is a fashionable and functional cross body bag that keeps the pet owner’s hands free while their pet travels in comfort and style! The pet carrier comes complete with an adjustable strap and wipe-able lining. In addition, it has a screen side window which allows for air flow and viewing from both the inside and the outside.
JUNGLE BOB’S REPTILE WORLD – REPTILE RAVINE FAMILY
Reptile Ravines are a unique yet functional decoration. They provide basking and hiding spots and a beautiful 3D look for the terrarium. With a quality poly resin construction they will not tip over with the weight of the animal. Purchase all four for a complete terrarium or vivarium landscape.