P.L.A.Y Launches New Phase of Warm Bellies Initiative

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P.L.A.Y has launched the latest round of its Warm Bellies Initiative.

The program began in 2012 with the goal of helping animals in need by providing them with comfortable sleeping mats.

For every Artist or Original Collection pet bed purchased on PetPlay.com, P.L.A.Y will donate a Special Edition Chill Pad to a rescue shelter.

Since its inception, the Warm Bellies initiative has aided thousands of homeless pets around the country. Each month, P.L.A.Y. and its partner, the Petfinder Foundation select two shelters from nine different regions across the U.S. to receive the donations, based on need and availability.

“We are proud of the impact that we have made with the Warm Bellies program,” said Will Chen, co-founder at P.L.A.Y. “We are a young and small business, so it took us some time to build momentum, but we are honored to have worked with more than 70 shelters so far. We look forward to helping more pets in more cities with each coming month.”

In the current phase of Warm Bellies, customers are invited to participate in the shelter screening process as well. Every quarter, there is a “Voter’s Choice” competition, in which P.L.A.Y.’s Facebook fans can nominate their favorite rescue groups.