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July 1, 2014

Using the power of social media, Old Mill Pet made a monetary donation to more than 10 animal charities across the country as part of its launch party at Global Pet Expo.

Louis Angerame, the company’s president, asked attendees to jump in a photo with him in an effort to break the Global Pet Expo retweet record, adding that everyone featured in that photo would be asked to name a shelter nationwide, and a monetary donation would be sent after the show.

The tweet broke the record by earning 105 retweets.

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