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NoBowl Feeding System Rebrands Under New Name: Doc & Phoebe’s Cat Company


August 8, 2017

Doc & Phoebe’s Cat Company (formerly the NoBowl Feeding System) has undergone a rebranding and is excited to share its new name, brand, logo and website with cat owners everywhere. The Doc & Phoebe’s Feeder is an innovative and effective feeding solution to get cats hunting and having fun with their food. Hunting five small meals a day in Doc & Phoebe’s mice helps cats lose weight, exercise and use their natural hunting behaviors as a form of mental exercise. It’s as simple and fun as a game of cat and mouse.

Since launching the NoBowl Feeding System in early 2016, the company says it has had much success demonstrating the many benefits of their feeder to the veterinarian community around the world.

“Our company is devoted to bringing cat families innovative solutions that benefits the well-being of our precious felines. Under the new name Doc & Phoebe’s, the brand and packaging will aim to target consumers and cat owners,” Doc and Phoebe’s CEO and veterinarian Dr. Liz Bales said. “We are very excited to share the future of cat care and our rebrand with all pet parents in order to make cats happier and healthier than ever.”

In two minutes a day, a cat owner can fill the five mouse-shaped feeders and hide them around the home. Now the cat gets to hunt, catch and play with five small meals a day, just like it would in nature.

Dr. Liz Bales and partner Phebe Kearney designed the first prototype together and launched under the name The NoBowl Feeding System with a Kickstarter campaign in early 2016. Their goal was to raise $36,000 in 30 days, however they surpassed this goal in just four days and went on to raise nearly a quarter of a million dollars in crowdfunding. This groundbreaking invention took off and won several awards since launching, like the SuperZoo’s Best New Cat Product award.

Today, more 13,000 cats in over 35 countries have ditched the bowl and are using Doc and Phoebe’s Cat Feeder to hunt for their food. In fact, in an awards ceremony in London that took place earlier this month, the world renown, International Veterinary Organization, iCat Care, awarded Doc & Phoebe’s with the prestigious Cat Friendly Award.

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