Canadian Pet
Market Is Strong
Premium and value-added products are driving retail sales of
pet food and pet care products in Canada, just as they are in
the United States, according to a report by Euromonitor International
(Chicago).
“Pet Food and Pet Care Products in Canada” shows
that retail sales of pet food and care products grew an estimated
4 percent in 2005, reaching approximately $1.7 billion in
U.S. dollars. Value sales rose faster than volume sales, because
many pet owners switched from economy or mid-priced brands
to higher-quality products.
Now that the average annual income in Canada has risen to
$56,098 per household, Canadian consumers are showing less
price sensitivity when purchasing pet food and supplies, according
to Euromonitor. Furthermore, Canadian pet owners tend to be
loyal to familiar brands, to the extent that they will not
automatically switch to economy or private-label brands simply
to save money.
To purchase the complete report, visit www.euromonitor.com/pet_food_and_pet_care_products_in_canada.
[December 2006 PET AGE]
CANADIAN PET PRODUCTS
SALES
The consumer shift toward premium and mid-priced pet products
will continue to drive sales in the Canadian market. |
| CATEGORY |
2000 SALES |
2005 SALES |
| Dog and cat food |
$942 million |
$1.1 billion |
| Other pet food |
$40.4 million |
$40.4 million |
| $40.4 million
|
$416.9 million |
$506.8 million |
| Total |
$1.4 billion |
$1.7 billion |
Source: Euromonitor International
|
