How the Pet Industry Is Helping Katrina Victims
In an outpouring of compassion, pet industry manufacturers, retailers and organizations provided services, raised money and donated products in support of the pets and people affected by Hurricane Katrina:
  • The American Humane Association (Denver) dispatched emergency teams to rescue stranded animals in downtown New Orleans and, at the request of the Louisiana state veterinarian helped manage animal shelters in Lafayette and Gonzales, La. At press time, the Lafayette shelter housed 306 dogs, cats, snakes and ferrets.
  • The American Kennel Club (New York) and AKC Companion Animal Recovery sent relief workers to animal shelters and staging areas in Louisiana and Mississippi to help distribute pet food and supplies; donated $25,000 to the Take the Lead Katrina Relief Fund; used contributions to the AKC/CAR Canine Support and Relief Fund to purchase equipment and pet supplies; and set up a donations exchange database on its Web site (www.akc.org).
  • The American Pet Products Manufacturers Association (Greenwich, Conn.) organized an information clearinghouse on its Web site (www.appma.org) to connect area animal shelters with large companies and industry affiliates willing to provide assistance.
  • The American Society for the Prevention of Cruelty to Animals (New York) at press time had issued more than $830,000 from its Disaster Relief Fund to 16 organizations involved in search-and-rescue efforts in the Gulf Coast; helped evacuate more than 3,000 animals to shelters in Gonzales and Baton Rouge, La.; and set up databases for people trying to find their lost pets and for animal relief volunteers.
  • The Associated Humane Societies (Newark, N.J.) donated thousands of pounds of pet food and hundreds of T-shirts to hurricane victims, shipped aboard trucks donated by Dave’s Appliances (Beach Haven, N.J); and posted donation information on its Web site (www.ahscares.org).
  • Funded in part by the American Veterinary Medical Foundation (Schaumburg, Ill.), Veterinary Medical Assistance Teams worked with Louisiana and Mississippi state veterinarians to reunite people with their pets and to assess the needs of livestock and wildlife. The foundation accepts donations through its Web site (www.avmf.org).
  • Best Friends Animal Society (Kanab, Utah) coordinated information to help local officials and animal rescue groups retrieve lost pets; used donations to its Web site (www.bestfriends.org) to support rescue efforts; and posted information about adopting and fostering refugee animals.
  • Drs. Foster & Smith (Rhinelander, Wis.) at press time had donated $10,000 to the American Red Cross; shipped 20 tons of dog and cat food and more than 1,400 ventilated pet carriers to the Houston Society for the Prevention of Cruelty to Animals; provided disaster relief information on its Web site (www.drsfostersmith.com); and allowed supporters to send gift certificates for pet health supplies, vaccines, first-aid kits and prescription medications.
  • The Friends of Amigo Foundation (New York) joined with The Humane Society of the United States (Washington) to launch the national Be Kind campaign, focusing its initial efforts on animal rescue operations. The campaign supports the work of HSUS through proceeds from the sale of the CauseCollar, fashioned after popular charity bracelets.
  • The HSUS Disaster Animal Response Team (Washington) at press time had rescued approximately 3,000 pets in Mississippi and Louisiana, and reunited 180 dogs with their families; worked in a temporary animal shelter in Jackson, Miss.; established a phone number to report missing or found pets in the Jackson area; and supported efforts by the Houston Society for the Prevention of Cruelty to Animals to house pets belonging to people staying in area shelters. The organization accepts disaster relief donations via its Web site (www.hsus.org).
  • The Iams Co. (Dayton, Ohio), through its newly established Friends for Life Fund, accepted donations for qualified nonprofit organizations caring for pets separated from their families during the hurricane; and matched contributions with up to $25,000 worth of product on top of an estimated $200,000 worth of donated dog and cat foods.
  • In the first celebrity-corporate partnership to support companion animal relief efforts, Oscar-winning actress Diane Keaton launched the fund with a public service announcement telling pet lovers how and where to make donations.
  • Canine disaster search teams trained by the National Disaster Search Dog Foundation (Ojai, Calif.) searched for human survivors trapped in houses, mobile homes and other structures destroyed by Hurricane Katrina.
  • Nestle Purina PetCare Co. (St. Louis) provided matching gift contributions to the American Red Cross and Noah’s Wish, and provided Purina pet food to shelters in affected areas.
  • Noah’s Wish (New York) worked with animal control officials in Slidell, La., to coordinate pet rescue operations. The organization accepts donations for the care of rescued animals via its Web site (www.noahswish.org).
  • Parrotdise Found Parrot Rescue & Sanctuary (Arcadia, Fla.) served as a clearinghouse for information about parrot rescues and arranged drop stations in the Florida panhandle to evaluate and foster rescued parrots. At press time, the organization had arranged possible foster care for about 400 companion parrots.
  • Pet Supplies “Plus” (Farmington Hills, Mich.) helped the Michigan Humane Society send rescue teams to hurricane-affected areas; accepted monetary donations on behalf of the Best Friends Animal Society Hurricane Relief Fund and Michigan Humane Society Katrina Relief Fund; and placed donation canisters in its stores. Petco Animal Supplies Inc. (San Diego) and the Petco Foundation, at press time had raised $600,000 for Gulf Coast relief efforts through emergency “round-up” campaigns at all 750-plus stores; partnered with established animal welfare groups to ship donated supplies and to provide other support in affected areas; and added a link for Hurricane Katrina Disaster Relief to its Web site.
  • Petfinder.com (Union, N.J.) launched an online animal emergency response network (http://disaster.petfinder.com) to link databases allowing people to alert rescuers to the locations of pets, allowing relief workers to post descriptions and photos of found pets, and allowing people to volunteer to temporarily foster pets.
  • Also, the Petfinder.com Foundation donated $100,000 to help reunite hurricane-affected families with their pets.
  • Petland Inc. (Chillicothe, Ohio) at press time was collecting donations from employees and customers on behalf of the American Red Cross and the American Veterinary Medical Foundation.
  • PetProTech (Huntington Beach, Calif.) said it will donate funds for its M.A.G. Oxygen Mask Pet Project through the remainder of 2005 to PetSmart Charities (Phoenix).
  • PetSmart Charities, the charitable arm of PetSmart Inc. (Phoenix), partnered with animal welfare agencies throughout the Gulf Coast region to distribute emergency supplies and donations made through www.petsmartcharities.org as well as other donations.
  • Planet Dog Philanthropy, the nonprofit grant-making arm of Planet Dog (Portland, Maine), donated $1,000 to Noah’s Wish; and joined local pet-related groups to collect and ship food, water, medical supplies and other items to affected pets.
  • Preuss Animal House (Haslett, Mich.) collected customer donations throughout September to support HSUS rescue efforts.
  • Revival Animal Health Inc. (Orange City, Iowa) and the American Cat Fanciers Association (Nixa, Mo.) collected donations for relief organizations.
  • Sergeant’s Pet Care Products Inc. (Omaha, Neb.) shipped pet supplies to the Houston SPCA and to Calcasieu Parish Animal Services in Lake Charles, La.
  • Approximately 65 VCA Animal Hospitals in Alabama, Florida and Texas, operated by VCA Antech Inc. (Los Angeles), provided free boarding on a space-available basis for pets from areas hardest hit by Hurricane Katrina.

Backers 20th Annual Spring Trade Show

Pet Age is a trade magazine designed for the professionals involved in the business of pets and pet supplies.
We cannot answer questions on pets from the general public. To receive detailed information
on your pet, please contact your local pet store, veterinarian or library.

H.H. Backer Associates Inc. | 18 S. Michigan Ave., Suite 1100 | Chicago, Illinois 60603
Tel (312) 578-1818 | Fax (312) 578-1819 | E-mail hhbacker@hhbacker.com, petage@hhbacker.com

Copyright © 1998-2007 H.H. Backer Associates Inc.

Built by Cypress Systems Consulting, Inc. - If you experience problems with this site please e-mail webmaster@cypress-inc.com