Pet Messes Mean Money for Marketers
U.S. companies that market household cleaning products are reaping
profits from the demand for pet-specific cleaning products.
By 2010, pet owners will spend close to $200 million on deodorizers,
stain removers and surface cleaning products designed specifically
for pet messes, according to “Market Trends: Pet Clean-Up
and Odor Control Products,” a new report from Packaged
Facts, a division of MarketResearch.com (New York).
Pet-owning households are more likely to use all types of
household cleaning products, the report said. Based on data
from Simmons Market Research Bureau, the report noted that
54 percent of pet owners use rug cleaners/shampoos versus
43 percent of non-pet owners; and 60 percent of pet owners
use laundry boosters versus 50 percent of non-pet owners.
“The future of pet clean-up products will increasingly
be a tug of war between mega-marketers of human brands extending
into pet care and marketers of pet-specific products competing
mainly in the pet specialty channel,” said Don Montuori,
publisher of Packaged Facts. “A key market driver will
increasingly be penetration by human brands, including those
already involved in the pet market, such as Church & Dwight’s
Arm & Hammer, as well as those that have yet to fully
exploit their brand names in the pet clean-up arena.”
For details about the report, visit www.packagedfacts.com/pub/1087707.html
or www.marketresearch.com.
[October 2005 PET AGE]
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