Pet Oral Care Market Surges
Whiter teeth, fresher breath, less plaque—these claims
have been made to sell dental care products for people for years.
But now marketers are touting these benefits in connection with
a wide range of oral care products for pets.
As a result, total U.S. retail sales of pet oral care products
reached $425 million in 2004, reflecting annual growth averaging
35 percent since 2000, according to “Market Trends:
Oral Care for Pets,” a new report from market research
publisher Packaged Facts (New York).
This relatively recent influx crosses multiple product categories,
including food, biscuits/treats, rawhides, toys, supplements,
toothpastes, toothbrushes, wipes and assorted other over-the-counter
health care products
“One factor underpinning the rapid rise of targeted
oral care products for pets is the competitive necessity of
marketers to come up with ever more innovative product concepts,”
said Don Montuori, acquisitions editor of Packaged Facts.
“Adding value to products represents a way to breathe
life into mature categories and pump up price points and margins,
as well as gain the favor of the major retailers, Petco and
PetsMart.”
Another force driving growth in this category is the veterinary
community. Like pharmacists, veterinarians are in a unique
position to recommend OTC health care products. At the same
time, marketers of prescription pet products sold through
veterinarians are introducing new products that encourage
at-home pet dental awareness and care.
For more details about the report, visit
www.packagedfacts.com/pub/1073645.html or www.marketresearch.com.
[September 2005 PET AGE]
|
