Backer Offers ExpoPlanner
H.H. Backer Associates Inc. (Chicago) recently added the ExpoPlanner
product and exhibitor locator to its Web site to help pet retailers
get the most out of the popular trade shows and navigate the
exhibit halls more efficiently. Backer also will provide ExpoPlanner
kiosks at its 39th Annual Pet Industry Christmas Trade Show,
Oct. 7-9 at the Donald E. Stephens Convention Center in Rosemont
(Chicago), Ill.
Attendees can use the ExpoPlanner to find a specific company,
product or booth quickly and easily—before, during or
after the show. They can print a comprehensive list of items
they want in booth number order, and find show specials, trade/brand
names, Web site addresses, seminar information and more.
In addition, exhibitors can use the ExpoPlanner to update
product and company information as frequently as needed.
“Our shows have doubled in size over the last 10 years,
and it’s tough for retailers to find what they’re
looking for without spending hours roaming the aisles,”
said Colette Fairchild, CMP, trade show director for H.H.
Backer. “New buyers often just don’t know where
to begin to find what they are looking for. We expect ExpoPlanner
to add efficiency for today’s busy retailers and make
our shows even more profitable for both attendees and exhibitors.”
To access ExpoPlanner or to register for Backer’s Christmas
show, visit www.hhbacker.com.
ExpoPlanner information for Backer’s 18th Annual Pet
Industry Spring Trade Show, scheduled for April 7-9, 2006,
at the Atlantic City Convention Center in Atlantic City, N.J.,
will be posted in December. [August 2005 PET AGE]
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