The National Retail Federation (Washington) and its Shop.org division are partnering with ExpoTV on a series of quarterly videos designed to dig deeper into consumers’ opinions and behaviors.
With each video, ExpoTV will compile feedback on specific issues and products to give retailers a better understanding of today’s shoppers.
“Listening to what customers are saying allows retailers to make faster, more educated decisions about merchandise, marketing and shoppers’ experiences,” said Tracy Mullin, NRF president and chief executive officer. “NRF’s partnership with ExpoTV will provide the retail community with a firsthand look at what’s behind the decisions made by American shoppers.”
NRF released its first ExpoTV video—about Americans’ perception of the chain restaurant industry—in March.
“Our community of passionate consumers loves to share their shopping experiences, especially when they know their voice is being heard by company executives,” said David Rubinstein, Expo’s senior vice president. “Expo is able to harness consumer voices to provide NRF and Shop.org members with timely, authentic consumer insight on topics of importance to growing their businesses.”
To watch the videos, go to www.nrf.org or www.expotv.com. [June 2009 PET AGE]
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