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Backer’s Spring Trade Show Draws Record Number of Buying Firms
More than 8,100 qualified buyers from 2,623 firms attended H.H. Backer’s 18th Annual Pet Industry Spring Trade Show, held April 7-9 at the Atlantic City Convention Center in Atlantic City, N.J.

These figures represent an increase of 44 buying firms (2 percent) from last year’s 2,579 buying firms, according to Colette Fairchild, CMP, trade show director for H.H. Backer Associates (Chicago).

More than 680 exhibitors displayed products in 1,080 booths. Of those, 148 companies were making their first spring show appearances.

“The total [buying] firm count of 2,623 was our highest ever in Atlantic City,” Fairchild said. “We've definitely seen an increase in the number of Web-based businesses and specialty stores in attendance. Buying was fairly steady throughout the weekend, more so than last year.”

Furthermore, buyers seemed better prepared to do serious business. “The addition of our product locator, ExpoPlanner, really helped buyers plan their show in advance. Attendees could search for products by keyword or product type to locate what they needed quickly and easily. Buyers could also print a complete list of show specials in either alphabetical or booth number order,” Fairchild added.

Once again, Backer’s Cash Bonanza contest was a big hit with retailers, who won nearly $9,000 in cash on the spot (see “Cash Bonanza Winners”).

In addition, retailers and distributors had the opportunity to attend several free educational seminars on topics related to marketing and animal care.

H.H. Backer’s next event is the 40th Annual Pet Industry Christmas Trade Show, to be held Oct. 6-8 at the Donald E. Stephens Convention Center in Rosemont (Chicago), Ill. It will be followed by the 19th Annual Pet Industry Spring Trade Show, to be held March 30-April 1, 2007, at the Atlantic City Convention Center.

For more information on Backer’s pet industry trade shows, call (312) 663-4040, e-mail hhbacker@hhbacker.com or visit www.hhbacker.com. [June 2006 PET AGE]

CASH BONANZA WINNERS
H.H. Backer Associates awarded $8,750 on the spot to qualified store owners and managers taking part in Cash Bonanza drawings. Retailers were able to get extra entry forms from participating exhibitors.
WINNER STORE PRIZE SPONSOR
Diane Hamilton Bark (Clarksville, Md.) $2,000 Eagle Pack Pet Foods Inc.
Kathleen Stryeski Reigning Dogs & Cats (Trenton, N.J.) $1,000. Castlemere
Linda Bialous Country Kennel (Lindenwold, N.J.) $1,000 H.H. Backer Associates Inc.
Lynn Ditta The Pets Choice (Deep River, Conn.) $900 H.H. Backer Associates Inc.
Jo-Anne Basile Paws by the Green (Guilford, Conn.) $650 FasTags
Rachel Browne Stonehill Estates Kennel (Newfoundland, N.J.) $500 Coastal Pet Products Inc.
Mike Busone Checker Hills Farm (Glenville, N.Y.) $500 Eagle Pack Pet Foods Inc.
Donna M. Gerbino Pup and Stuff Pet Supplies (New City, N.Y.) $350 H.H. Backer Associates Inc.
Ken Stachurski Goochi Poochi (Plantation, Fla.) $350 Blue Ribbon Pet Products Inc.
Malika Heatwole-Showalter Pet Village & Gifts (Staunton, Va.) $300 Eagle Pack Pet Foods Inc.
John M. Rodriguez Pet City (Jersey City, N.J.) $300 H.H. Backer Associates Inc.
Rachel Browne Stonehill Estates Kennel (Newfoundland, N.J.) $250 FasTags
LeAnn Wolf Premium Animal Supply (Reading, Pa.) $250 Eagle Pack Pet Foods Inc.
Edna Burns Burns Tropical Fish (Georgetown, Del.) $200 Blue Ribbon Pet Products Inc.
Beverly A. Melcher Orchard Hills Training Center (Barto, Pa.) $200 FasTags


 



Backers 42nd Annual Christmas Trade Show

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