Training Products
Soar
With consumer interest in pet obedience training at an all-time
high, sales of training products have increased more than 25
percent in the last four years, and are expected to jump 40
percent by 2010, according to Packaged Facts, a division of
MarketResearch.com (New York).
Sales of pet training product sales reached $395 million
in 2005, and will hit $551 million in 2010, according to “Market
Trends: Pet Training Products.” These increases will
be aided by the treats sector, which has grown 10 percent
annually since 2001, as well as the electronic devices and
collars/leads/harnesses sectors. Sales of other training devices
such as clickers, dummies and agility aids are expected to
continue expanding as consumers strive to achieve success
as “pet parents.”
“Training is a theme that crosses many product categories,
and offering obedience training has helped retailers build
trust relationships with pet owners, helping them develop
healthier and happier relationships with their pets,”
said Don Montuori, publisher of Packaged Facts. “The
end result is that consumers are flocking toward premium and
professional-style training products, which is causing sales
to grow at a very rapid rate.”
For more information, or to purchase the full report, visit
www.packagedfacts.com/pub/1087711.html or www.marketresearch.com.
[May 2006 PET AGE]
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