The first business-to-business online directory in the pet industry, the PET AGE Online SourceBook contains fresh information about manufacturers, distributors, companion animal suppliers, manufacturers’ representatives, service providers, grooming schools and trade associations that serve the pet industry. It is managed by MediaBrains (Naples, Fla.), a company that specializes in industry directories and contextual advertising.

Featured listings in the PET AGE Online SourceBook (www.petagesourcebook.com) now include an improved lead form to make it easier for buyers to request information; a list of other categories that featured companies are involved in; a mouse rollover that provides quick and detailed information about the company; and a direct URL link to the company’s Web site.

The upgraded online directory offers additional ways for users to interact with the advertiser’s brand. Links to Digg, a user-generated content site where visitors discuss topics and companies that interest them, and to Delicious, where users keep their favorite information so it can be accessed from any computer, allow prospective buyers to have long-term interaction with the advertiser’s brand.

Manufacturers and service providers can create a featured listing on the fly in three easy steps. The listing builds automatically on their screen, so they can instantly see the completed ad.

Advertisers also can use banner ads, box ads and other graphical ad space on the home page to get immediate exposure to a pre-qualified audience.

Furthermore, advertisers can use the online Advertiser Center to track leads and measure the performance of their featured listings. Reports on impressions, click-throughs, numbers of leads received and more are easily accessible. Marketers see data on all their featured listings on one page and have the ability to drill down to see the results of a specific ad.

“These enhancements are the result of feedback from our clients, as well as extensive research into the newest trends in B2B advertising,” said Joe Buckheit, chief executive officer of MediaBrains.

For more information, contact MediaBrains at 800-627-2467 or e-mail customerservice@mediabrains.com. [April 2007 PET AGE]