New Vice Chairman at Chicken Soup for the Soul

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Chicken Soup for the Soul has appointed Luc Mongeau to the position of vice chairman of its fast-growing pet business.

“Now is the perfect time to bring Luc on board as we continue to build our team, accelerate our growth and work to provide exceptional support to our valued customers,” Chris Mitchell, chief executive officer of Chicken Soup for the Soul’s pet business, said. “Luc’s extensive branding and product development expertise is a perfect fit for the growth opportunity that we have in front of us in the independent pet specialty channel.”

Previously, Mongeau was responsible for the strategic and operational leadership of Mars Petcare’s multi-billion-dollar North American organization, setting the global strategic and marketing direction for some of Mars’ leading dog food brands as well as building the team that brought those strategies to life.

“I’m excited about the opportunity to work with a pet business that combines the power of the Chicken Soup for the Soul brand with the world class manufacturing capabilities of Diamond Pet Food and the best distributors in the industry servicing the thousands of stores in the independent pet specialty channel,” Mongeau said.

Last year, Chicken Soup for the Soul took over the strategy, sales, marketing, product development and customer service roles for the first time in its pet brand’s 10 year history.