More Pets are Eating Organic, Gluten-Free, GMO-Free and Low-Glycemic Diets

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New data released by PetFlow in honor of National Pet Month in May shows that dogs and cats aren’t just being treated as part of the family—they’re eating like human family members as well.

As Americans’ interest in more health-conscious food choices for their own diets grows, it is impacting what they are feeding their pets. Customer data from PetFlow over the past year shows nearly 33 percent of dog food purchases and 21 percent of cat food purchases are what many brands consider human-grade products, which include organic, gluten-free, GMO-free and low-glycemic products designed for pets.

“What you put into your pet has a direct effect on the behavior that comes out of them,” said dog trainer and YouTube star Zak George. “It is also one of the single most important decisions in helping to ensure their health and well-being. It’s encouraging to see consumers making more deliberate choices about what they’re feeding their pets.”

The popularity of this trend varies across some of the largest markets in the country, with San Franciscans feeding their dogs the most human-like food and Tampa pet owners feeding their cats the most human-like food.