Messy Mutts has come to market with an innovative solution to the problem of “wet dog” smell that often gets trapped in pet beds after a dip. The patented EVERFRESH technology uses pro-biotic microbes bonded to the fabric of their beds to provide continuous natural odor control—meaning no more smelly dog beds.
“EVERFRESH technology is a completely new way to control odors in our dog beds,” said Christopher Shipton, president of Messy Mutts. “EVERFRESH has developed a way to bond beneficial microbes to the fabrics that our beds are made from. These natural and safe probiotic microbes activate on contact with moisture and bacteria and then work to break down and eliminate odors. These microbes then go dormant until the next time they come into contact with moisture and bacteria.”
EVERFRESH technology is environmentally friendly and is both people and pet safe. These naturally occurring microbes actually break down and eliminate odor caused by bacteria providing continuous and effective odor control. This is not a perfume or masking agent, and contains no pesticides, according to Messy Mutts.
Messy Mutts has a complete line of beds featuring EVERFRESH technology with different sizes and construction designed to meet the sleeping preferences of all dogs both big and small.
“The odor fighting ability of these beds is really amazing,” Shipton said. “Add to that the fact that they are incredibly comfortable, durable and machine washable and you have a dog bed that makes both dogs and their owners very happy.”